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Much work in the space of NLP has used computational methods to explore sociolinguistic variation in text. In this paper, we argue that memes, as multimodal forms of language comprised of visual templates and text, also exhibit meaningful social variation. We construct a computational pipeline to cluster individual instances of memes into templates and semantic variables, taking advantage of their multimodal structure in doing so. We apply this method to a large collection of meme images from Reddit and make available the resulting SEMANTICMEMES dataset of 3.8M images clustered by their semantic function. We use these clusters to analyze linguistic variation in memes, discovering not only that socially meaningful variation in meme usage exists between subreddits, but that patterns of meme innovation and acculturation within these communities align with previous findings on written language. 

Offering condolence is a natural reaction to hearing someone’s distress. Individuals frequently express distress in social media, where some communities can provide support. However, not all condolence is equal—trite responses offer little actual support despite their good intentions. Here, we develop computational tools to create a massive dataset of 11.4M expressions of distress and 2.8M corresponding offerings of condolence in order to examine the dynamics of condolence online. Our study reveals widespread disparity in what types of distress receive supportive condolence rather than just engagement. Building on studies from social psychology, we analyze the language of condolence and develop a new dataset for quantifying the empathy in a condolence using appraisal theory. Finally, we demonstrate that the features of condolence individuals find most helpful online differ substantially in their features from those seen in interpersonal settings.